Why TikTok's Creativity Beta Program Beats Meta's Ads on Reels Program
Meta recently introduced the option to monetize your reels through advertisements, but let me tell you, it's not worth it. As a member of the Meta Creators Community Facebook group, I've had the opportunity to witness what other creators are earning from this program. Although I can't participate myself because my Instagram is temporarily ineligible due to a minor violation, I'm not too disappointed about not bombarding my followers with more ads. Especially when I see creators being paid a mere $5 for every 500K views on their monetized Reels.
Instead, I want to share with you an alternative that I recommended to the fellow members of the Facebook group: TikTok's Creativity Beta Program. As the name suggests, this program hasn't been rolled out to everyone yet. However, if you have access to it, I highly recommend making the switch. While you'll have to forgo the creator fund and only have the ability to monetize content that's over a minute long, TikTok offers a payout ranging from $0.50 to $1.00 per thousand views, and the earnings accumulate quickly. Last month, my qualified views reached 314.5K, earning me $299.51, which is significantly better compared to the now-defunct Meta bonus program.
The main hurdle you'll encounter with TikTok's Creativity Beta Program is the requirement for videos to be over one minute long to generate monetized views. You'll need to get comfortable speaking on camera within a short span of time. My advice is to study the trending video you were planning to post, and instead of a lip sync or text overlay, present your opinion or narrate a story directly to the camera. Edit the clips tightly, and you'll be amazed not only by the profitability but also the increased engagement. Viewers want to connect with a personality; otherwise, they'll swiftly scroll past your content.
If your goal is to earn money from your content, TikTok should be your primary focus. Meta is oversaturated and clearly reluctant to compensate creators adequately. TikTok, on the other hand, recognizes that its creators are the lifeblood of the platform and offers legitimate earning potential.